Ticket To Reading Rewards is a reading incentive program sponsored by the National Association of Basketball Coaches Foundation intended to encourage middle school students to read books outside the classroom.
Ticket To Reading Rewards has three primary components:
- Reading Component-Students are encouraged to read to earn rewards for participating and for reading books.
- Ticket/Campus Visit Component-The NABC Foundation provides free tickets to local college games or practices to all students who enter the program. The goal this year is to distribute 50,000 tickets to participants.
- Coaching/Mentoring Component-The NABC Foundation often runs a Coach the Coaches clinic for middle school basketball coaches in each school district. The focus is not only on basketball techniques, but also on motivating coaches to encourage their players to reach a high level of reward in the program and to provide leadership within the school to promote reading.
Rewards earned by participants in Ticket To Reading Rewards have included subscriptions to Sports Illustrated for Kids, miniature basketball hoops, medals, trophies, basketballs autographed by NCAA coaches, books, and gift certificates. The top reader in each school receives special recognition, and schools compete against each other for a coveted award.
The Ticket To Reading Rewards program was founded in 2002 by the National Association of Basketball Coaches Foundation. Students have read an estimated 4 million books, earned nearly 1 million rewards, and attended 125,000 local men's and women's NCAA basketball games at no cost to schools or students.
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