Sunday, March 24, 2013

Things I Like: Coffitivity

Research shows that ambient noise, an important environmental variable, can affect creativity. Empirical results demonstrate a moderate versus low level of ambient noise enhances performance on creative tasks. A high level of noise hurts creativity. A moderate level of noise increases processing difficulty, inducing a higher construal level and thus promoting abstract processing, which subsequently leads to higher creativity.

I've always suspected that this was personally the case for me. I spend a lot of time working in cafes and I feel more focused and productive in that environment. On occasions when I might be working in the quiet of my home, I sometimes seem easily distracted and not able to get deeply into whatever task is at hand.

Therefore, I was delighted to stumble upon this website. Coffitivity delivers the vibe of a coffee shop right to your desktop, so that when your workspace just isn't quite working, you can find that cafe ambience anywhere.

Coffitivity generates the mix of calm and commotion of an environment like a coffee house that has been proven to be just what you might need to get the creative juices flowing.


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